The Who, What, Where, When and Why of Primers

Who:
Primers are great for anyone who’s after velvety smooth skin and make-up that lasts. If your skin is lacking a glow, primers can work to neutralise redness, soften ruddy complexions and conceal scarring and blemishes.

What:
Primers help create the perfect canvas for foundation application and ensure make-up stays on for longer. There are also plenty of formulas that work double duty to correct redness, brighten the skin, and provide sun protection. Primers are lightweight, so you won’t feel the extra layer on your skin, nor will it make skin oily.

Where:
Primers can be applied all over your face, and advancements in make-up technology now mean there’s a primer for targeted areas like your eyelids, lashes and lips.

When:
Apply your primer after you’ve moisturised your skin and before applying your foundation. The Smashbox studio tested technique for flawless skin everyday is as follows: Prime, Perfect, Set.

Why:
It’s a question we’ve all asked, is primer really necessary? The answer – yes! Sure skipping primer won’t be the be all and end all of your make-up routine, but adding a few more minutes to your routine to add a raisin size amount to your skin can take your look from average to amazing.

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Do you think primer is a make-up necessity or not? Share your thoughts on this clever product: