Transform thick curls to sleek, straight tresses

 

 

JohnFriedaForeverSmooth 

A five-step anti-frizz solution with thick, curly, coarse textured hair.

1. SHOWER POWER
Your straight hair transformation starts in the shower, with cleansing and conditioning products that seal split ends and restore the hair’s natural anti-frizz defenses – setting the scene for smooth, easier styling.
USE: JOHN FRIEDA® FRIZZ EASE® FLAWLESSLY STRAIGHT SHAMPOO AND CONDITIONER
(R95 each for 250ml)*

2. WORK MIRACLES
After shampooing, slather on this deeply conditioning, pampering hair masque to quench dehydrated, thirsty hair and mend surface damage. Use daily to transform parched, brittle hair into silky, frizz-defying tresses.
USE: JOHN FRIEDA® FRIZZ EASE® MIRACULOUS RECOVERY INTENSIVE MASQUE
(R95 for 150ml)*

3. STAY STRAIGHT
Lock in that straight, glossy style for up to three days – or at least until your next shampoo. After shampooing and conditioning, spray throughout damp or wet hair, blow-dry and straighten with a hair straightener. Revolutionary polymers and keratin wrap each strand, protecting against heat damage and blocking frizz.
TIP: If your hair is exposed to humidity, you may need to touch up with a hair straightener during the three-day period.
USE: JOHN FRIEDA® FRIZZ EASE® 3-DAY STRAIGHT SEMI-PERMANENT STYLING SPRAY
(R150 for 100ml)*

4. TIME TO SHINE
Perfect and protect your tresses, tame flyaways, boost shine and get a glossy, silky- smooth finish. Dispense a small amount of serum into your palm; rub hands together and distribute evenly through hair, avoiding roots, before continuing with your styling regime.
USE: JOHN FRIEDA® FRIZZ EASE® PERFECT FINISH POLISHING SERUM
(R99 for 50ml)*

5. WEATHERPROOF YOUR DO
Create an instant barrier to seal out humidity and combat frizz, come rain or shine.
Hold the can approximately 15 cm from hair and spray evenly to hold the most
heavy-duty hairdo’s in place, all day long.
USE: JOHN FRIEDA® FRIZZ EASE® MOISTURE BARRIER HAIRSPRAY
(R95 for 250ml)*

* Available exclusively at Clicks stores nationwide.

Great hair days just got better, BB’s!
XOXO Beauty Bulletin

 

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