As it touches on some of the most personal and intimate aspects of life, fragrance is more than a physical sensation, a bottle or even a dream; above all, it represents a conviction. A conviction that is neither based upon a promise nor an invitation but rather a point of view on the world around us.

Lancôme has always maintained a deep, sincere and respectful relationship with women, one that fosters growth.
Lancôme femininity is about freely embracing the concept of less is more, today more than ever. It is the kind of beauty that does not overwhelm the senses, but rather represents the “soft power” of beauty.
For Lancôme, “La vie est belle” is this new era’s manifesto: a declaration to the world, upholding the ideals of grace, light and freedom.
A fragrance infused with a conscience and a soul; first and foremost, “La vie est belle” represents a choice. The choice to live one’s life and fill it with beauty. Your own way.

Lancôme has long fostered this conviction, and shares it today with all women in the form of an exceptional creation. The fragrance of joy, of smiles and of freedom. The fragrance that makes life more beautiful!

The Fragrance
“La Vie Est belle” Life is beautiful, the new fragrance by Lancôme.
Writing a new olfactory narrative, realising the potential of the most beautiful raw materials known to man, adding a touch of soul…All these commitments have paved the way to the creation of this fragrance.

For the first time, three French Masters of perfumery have combined their talents to compose an exceptional fragrance.  Their olfactory manifesto: to create the first ever feminine tasty iris. Daring to break tradition by inventing a new kind of olfactory language, barely describable, existing somewhere between shadow and light.

From this fragrance you can expect deep, structured elegance, a spark of vibrancy through the grace of flowers and a radiant touch of joie de vivre, using nothing but pure ingredients.
After three years of work, soul and light emerged. The perfect balance of aesthetics, potency and lasting power.  A rich but simple balance blending the rare nobility of iris, the stirring depth of patchouli and the child-like delights of a gourmand accord.

Have a look at thi Beauty Bulletin member’s Lancôme La Vie Est Belle product review.

“La vie est Belle” emanates both richness and quintessence.
We are all in search of our own happiness and build it our own way. That is how life becomes more beautiful.
“La vie est belle” represents a quest. An affirmation made by confident women who have gained certainty by accepting the volatile nature of life, women who know what they want and are willing to go to great lengths in order to find it, willing to question themselves. Women who embrace uncertainty, viewing it as a sign of hope and adventure. Women who know which side they are on; not the side of far-fetched ideas and empty promises, but the one of personal experience, built day by day over a lifetime. The women who opt for “less”, on the condition that it goes hand in hand with “better”, infusing their existence with a soothing “slow” quality.
Julia Roberts
For the past 2 years, Julia Roberts, the embodiment of joyful femininity, has chosen to light up Lancôme with her exceptional radiance.

Beauty with soul is a difficult concept to relate. Yet Julia Roberts might well be its most natural ambassadress, its ultimate embodiment. Julia Roberts has created a unique approach to embracing every role she takes on. And then there remains this indefinable aura, the innate charm and constant mesmeric radiance that instantly place Julia Roberts in the pantheon of cinema’s greatest stars. Her smile alone has the ability to captivate the world.  The perfect muse for La Vie Est Belle.

Now Julia embraces a new universe, that of fragrance.  “La Vie Est Belle” echoes the path of her career, as unique as it is sensational, perfectly reflecting the very qualities Lancôme wished to distil in this fragrance. Just like the lives of her many characters, this fragrance is diverse, ever-changing and made up of surprises and the unexpected.

Who better than this personality to give life to this promise? The promise of the freedom to be oneself and to choose one’s own life path.
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The Bottle
A resplendent smile and crystalline light.
What if happiness could be captured in a bottle?
In 1949, Lancôme founder Armand Petitjean asked his artistic director George Delhomme to create a bottle to symbolise the aura of women with that indefinable “je ne sais quoi” that emanates such radiance… After many sketches, Georges Delhomme finally captured the quintessence of happiness: the grace of a smile somehow cut into glass. This design would long remain in the Lancôme archives…
Entitled “Le sourire de cristal” (“The crystal smile”), 63 years later it finally assumes its full significance with “La vie est belle.”
What if happiness had finally been captured in a bottle? La vie est belle…    

True happiness is a made-to-last not a fleeting experience. La Vie Est Belle, Life is beautiful!

Price and Availability:
R590 30ml EDP
R840 50ml EDP

Available at selected Edgras, Red Square, Stuttafords, Woolworths and Truworths stores.