The exclusive Yves Rocher range is coming to South Africa bringing with it over 50 years of experience and dedication to botanical beauty. These trusted products deliver affordable, natural beauty accessible for all women.
Created by Yves Rocher, a French businessman who pioneered the modern use of natural ingredients in cosmetics, he ensured the high quality of all his products by closely monitoring and controlling the entire process – a philosophy that continues today. From the attic of his family home in La Gacilly to over 300 million products distributed annually worldwide Yves Rocher has become one of the world’s most trusted and sought-after brands.
The first brand to truly create botanical beauty, Yves Rocher is dedicated to the love of nature while developing products that are safe for your skin. With safety a top priority most Yves Rocher products are 100% Paraben-free.
Launching in South Africa in September, the Elixir 7.9 Youth Intensifier will be the first product to hit the shelves. With the stunning capability of doubling the anti-aging effectiveness of your usual skin care, it delivers concentrated power to the skin with a single drop of ointment. The enriching formula contains 7 plants, 9 anti-aging patents and is a result of more than 12 years of botanical beauty research in the Yves Rocher laboratories.
The application of the elixir is simple with recommended daily usage in the morning and evening under your usual day cream. The elixir gently increases the effectiveness of your skin cream thus increasing rejuvenation. Studies on nearly 200 women over a 1 month period have reported the majority noticed visibly rejuvenated skin which delivered smoothed wrinkles, boosted radiance and revitalised, firmer skin. At the starting price of R245 for 15ml, the Elixir, as with most Yves Rocher products, is high uncompromised quality at an affordable price.
The Yves Rocher Foundation immerses itself in the entire life cycle process of its products with staff completely hands on in their eco-friendly farms. Dedicated to the environment, last year saw the Yves Rocher foundation celebrate its 50th year by beginning a 5 year promise to plant 50 million trees.
Dedicated to preserving the environment the foundation supports local and international charities by promoting eco-citizenship. In aid of this, each year the foundation holds the ‘Women of the Earth’ awards which recognise three women who act on behalf of nature and humankind in a bid to protect and promote the environment. So far, over 245 awards have been given to women across 50 countries.
As the number 1 chain of Beauty Institutes in Europe, the Yves Rocher brand will be a welcome addition to South Africa. As Yves Rocher once said, “Every woman is a queen and must be considered as such.” This has remained true decades later with the foundation continuing Rocher’s vision and providing women with the natural, beautiful skincare they deserve.
Yves Rocher available exclusive to Woolworths.