There is a newcomer in town and already heads are turning! After lash accelerator, Rimmel is stepping on the gas and placing its mascaras in pole position with the new Rimmel Volume Accelerator.

Take your lashes to the next level and fire up the volume. When it comes to volume, bigger is better and Volume Accelerator accelerates lashes straight to the top of the podium. For all those who want fabulously full and luxuriously lush lashes. Beyond instant volume-thicker, fuller lashes over time that are bound to leave all the other mascaras in the dust.

Rimmel beauty, hip actress and singer Zooey Deschanel revs up the volume and fronts the Volume Accelerator campaign by sporting the hottest, biggest, thickest klashes that will make guys stop in their tracks! Turn it up, turn them on with fabulously fuller, thicker, lusher looking lashes. Get the London Look.

VOLUME ACCELERATOR
The sensational new volume-boosting mascara from Rimmel London.
Volume Accelerator Mascara features a futuristic combination of a volume-plumping brush and a volume- boosting formula to rev up lash volume both instantly and over time. Instantly, lashes appear up to 12 times fuller, while after 30 days- boosted by a powerful conditioning complex of Procapil, Keratin and Caffeine!

RRP 119.95
Available from January 2012
At selected Foschini, Edgars, Clicks, Dischem, The Hub and selected Pick ‘n pay Stores and leading Pharmacies.