Elizabeth Arden celebrates a century of beauty with the skincare classic that started it all – Eight Hour Cream Skin Protectant. Created in 1930 by Elizabeth Arden to soothe and protect skin, it was an instant and overwhelming success. Even its legendary name is said to have come about in a remarkable way. As the story goes, a loyal client used it to treat her child’s skinned knee and “eight hours later” the skin looked “all better.”
Accented by Elizabeth Arden’s signature shade of gleaming red, the Limited Edition 100th Anniversary Eight Hour Cream Skin Protectant and Lip Protectant Stick SPF 15 packaging is inspired by the Elizabeth Arden landmark building located on the prestigious Fifth Avenue in New York City. Each product features the iconic Red Door and light-hearted illustrations reflecting the changing face of the Elizabeth Arden customer throughout the decades. From a sophisticated lady of the 30’s to a mini-skirt wearer of the swinging 60’s to a breezily casual woman of today, this diverse group embodies Miss Arden’s famous words:
“To be beautiful and natural is the birthright of every woman.”
The celebration begins with Eight Hour Cream Skin Protectant, the original formula of ultra-moisturizing petrolatum, vitamin E and retexturizing beta-hydroxy acid that smoothes, soothes, heals and protects dry skin. The festivities continue with Eight Hour Cream Lip Protectant Stick SPF 15, the balm that moisturizes, softens and smoothes lips.
NEW Limited Edition 100th Anniversary Eight Hour Cream Skin Protectant Jar
1 oz. / 28 g R135.00
NEW Limited Edition 100th Anniversary Eight Hour Cream Lip Protectant Stick SPF 15
.13 oz. / 3.7 g R115.00
These new Limited Edition 100th Anniversary Eight Hour products will be in store from June 2011 and available at selected Woolworths, Edgars, Red Square, Foschini, Truworths countrywide.