Such a lovely lip color it's like a lipstick but with built in moisturizer, and the colour isn't over powering so it's not like you have to look in a mirror to apply it cause it looks perfect every time even with a quick application. Love this cause it's all I have to carry in my hand bag! No need to carry separate lip color and lip-ice. This shade fits in perfect with my natural look,it's just enough color for my lips to stand out and the moisture makes my lip look plump.