My make-up consists of about 80% Avon products. Mostly their lipstick. I am a huge supporter of Avon and I love Avon products. They are affordable and very good quality. They definitely got the matte part right. The lipstick goes on matte and stays on all day. I rarely need to reapply whenever I go out as well. It also provides good moisture for your lips and it's not dry and doesn't break when you try to apply it.