COLOUR FIX #2: Looking to be your best colour-treated blonde?
A five-step solution for colour-treated blondes looking to stay lighter for longer.
THE PROBLEM
They might have more fun, but keeping colour-treated blonde tresses looking perfectly groomed and healthy can be anything but.
THE SOLUTION
The JOHN FRIEDA® SHEER BLONDE® collection helps keep all shades of dyed or highlighted blonde hair – from classic golden honey, to punky peroxide – bright and beautiful.
1. KEEP IT FRESH
Switch to a cleansing-and-conditioning duo that’ll preserve your dazzling freshly- coloured blonde locks for up to twelve weeks (based on 3 washes per week).
Safflower oil and refreshing bergamot extract prevent fading, and keep hair feeling soft and silky.
USE: SHEER BLONDE® EVERLASTING BLONDE COLOUR PRESERVING SHAMPOO & CONDITIONER
(R95 each for 250ml)*
2. TONE-UP
Neutralise brassy and yellow tones with a sophisticated cleanse-and-condition solution. This powerful pair contains ‘Optical Brightening Technology’ to absorb UV light and emit white-blue light, making colour-treated blonde hair appear brighter and salon-fresh.
USE: SHEER BLONDE® COLOUR RENEW TONE CORRECTING SHAMPOO & CONDITIONER
(R95 each for 250ml)*
3. DO DAMAGE CONTROL
Smooth an intensely conditioning treatment onto parched blonde hair to repair textural damage and protect it from further heat damage. Slather it on after shampooing with SHEER BLONDE® HIGHLIGHT ACTIVATING MOISTURISING SHAMPOO; sip a cup of tea and relax for 10-15 minutes; rinse it out; and marvel at how silky and supple your previously distressed tresses now feel.
USE: SHEER BLONDE® CONDITIONING TREATMENT
(R95 for 150ml)*
4. SHINE ON
Revive dull blonde locks, boost shine, and get protection from heat damage. Distribute this magic elixir evenly through the lengths and ends of damp hair, or apply it to the ends of dry hair for an instant healthy glow.
USE: SHEER BLONDE® BRIGHTENING OIL ELIXIR
(R110 for 100ml)*
5. GET STAYING POWER
For just the right amount of lasting hold, opt for this non-yellowing, non-dulling styling spray. Ultra-light, non-sticky polymers produce flexible hold, keeping hair touchable and supple.
USE: SHEER BLONDE® CRYSTAL HOLD SHAPE & SHIMMER HAIRSPRAY
(R99 for 250ml)*
* Available exclusively at Clicks stores nationwide.
Great hair days just got better, BB’s!
XOXO Beauty Bulletin