This product smells so good you would actually feel like licking your lips after application! I'm not a lipgloss girl but this surely changed that with it's amazing capability of not only moisturizing but leaving your lips looking fuller and more sultry! Reapplication isn't a must because even if it fades away it leaves your lips with a soft moisturized look. This has become my everyday essential especially with it being winter. I am in love for sure! Xoxo