I use it for hair masks: Which leaves my hair feeling soft and nourished - For cooking: Frying is so much healthier using coconut oil, AND it is tasteless so it doesn't leave an oily taste :) - For face creams: I like to either apply coconut oil straight to my face OR mix it with my face/body creams :) - For dry, cracked feet and dry cuticles. - And even for my dogs coat!