On the one hand it smells great which is usually a selling point for me when I am looking for deodorants but on the other hand I feel like it is not strong enough and it leaves my skin feeling itchy and uncomfortable. I don't have full confidence in its effectiveness either because I feel like I need to apply it twice in a day before I feel its effect. The product stains clothes as well which really adds to the minuses more so than the plusses.
I keep buying it though, I think more than anything its a loyalty thing.