Having put my hair though a lot due to bleaching it regularly, it definitely needs all the nourishment it can get. This Intensive repair treatment mask blew me away. I have used many salon brands that I paid an arm and a leg for, but honestly, none of them have made my hair feel this soft. My hair feels thick and healthy. I would only recommend this to people with dry and damaged hair as it has a very rich texture and can leave your hair feeling oily if you don't really struggle with dry, damaged hair. It also smells divine and a little goes a long way. Ensuring that your treatment mask will last you quite a few weeks. I have also received amazing feedback from friends who I have given the products to. I think you have gained a few loyal customers Dove! Thank you!