I picked this up for R5 at a Clicks Beauty sale last year and I could just kick myself for not getting at least 5 more :/ This brush is so soft and it hasn't shed once. I have used a Clinique powder brush which was horrible because it was so coarse. The Essence brush however, blends the blush really nicely, creating a natural color on the cheek. I am really impressed with this brush and will be getting the new powder brush soon.