Pioneer Estee Lauder launched her self-named cosmetics company in 1946. Estee Lauder started with only one product, a skin cream, adding more products until she offered complete skin care, perfume and makeup lines. The skin cream was developed by her uncle and Estee marketed it, gaining distribution in the exclusive Manhattan store, Saks Fifth Avenue. The Estee Lauder product line is sold in department stores worldwide. They also have their own retail stores. By the 1960s her brand had achieved name recognition throughout the United States.

Estee Lauder, born Josephine Esther Mentzer, died in 2004. Today, the Estee Lauder Companies are run by descendents of Estee and Joseph Lauder and the family still holds a majority controlling interest. The group of companies includes the brands Aramis, Prescriptives, Origins and Clinique as well as acquisitions of the Aveda, Sassaby, M.A.C., Bobbi Brown, and Essentials cosmetics and skin care lines. The Bumble and Bumble salon and hair care company and the online cosmetics retailer Gloss.com are also part of the Lauder empire.

Estee Lauder was a trend-setter in many ways. She started the cosmetics “gift with purchase” and was a strong believer that women would purchase products they had been allowed to sample. In addition, the firm employs a high percentage of women and many females are found within the executive ranks.

Estee Lauder cosmetics today:
The Estee Lauder brand is a leader in cosmetic products. The brand offers more than twenty fragrance collections for women and several for men. The first Estee Lauder perfume was Youth Dew, launched in 1953, and it is still sold today. The Estee Lauder skin care lines include a wide array of cleansers, moisturizers, masks, facials and spa treatments, sun protection and anti-aging formulas.

The makeup collections by Estee Lauder are extensive. Not only do they offer the traditional foundations, concealers, powders, eye shadows, eye liners, mascaras, blushers, nail polish, lip liners and lipstick but also they offer specialized lines. One such line is the Beautiful Bride Collection, makeup for weddings. Lauder’s Prime FX line includes colour correcting neutralizers, concealers and tints for perfect skin colour. In addition to optimizing colour, it reacts to light to give an even and ideal look to skin. The lip amplifier in the same line includes antioxidants and special technology to fill in lines and hold color. Their collectible refillable powder compacts are cherished by many and make great gifts.

The company continues to offer premium gifts with purchases and special bonus offers. All their special offers give customers a chance to try new products in small sizes.

The company continues to develop new products within its existing product lines as well as continuing acquisitions. The Estee Lauder Companies are renowned for their research and technology and seem determined to stay at the top of the market.

Broowse Estee Lauder product reviews here.

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