The AtoControl Acute Care Cream is very thick and easy to apply onto your skin. It immediately soothes and cools any itchiness. And, as anyone who experiences flare-ups knows, less itchiness means less scratching and therefore faster healing. Within a few days of application, the flare-up was practically gone.
You can use it as often as you please. I used it twice a day, after my morning bath and just before bed. I'd also use it whenever I felt itchy and immediately got relief.
The website says it is safe for use for babies over the age of 3 months, and since it is mild and is not a pharmaceutical product, I believe them.