As you will see here, primers are having a serious moment of late, and leading make-up brand Smashbox Cosmetics are ahead of the game creating primers for any skin concern. A recent addition to their primer portfolio is the Smashbox 24hr Shadow Primer (R230).

SAY GOOD BYE TO PANDA EYES

Make your eyeshadow survive any situation with the Smashbox 24hr Shadow Primer. Designed to lock in colour for 24 hours, this little wonder product will keep your eyeshadow in place no matter what you find yourself doing. Says Smashbox founder and Celebrity Photographer Davis Factor, “My models kept asking for a primer that would keep their eye shadow on after a shoot, because they liked the look so much. This primer is literally like glue for your shadow.”
All you have to do is apply the barely-there sheer formula to your lids, wait 30 seconds for it to sink in and apply your eye make-up as you normally would. Your eye lids are instantly mattified, meaning your make-up will last whether you’re at a morning exercise class or heading to after work drinks. Colour is instantly amplified and lasts with no fading, creasing or smudging!

Top Tip: If you’re going for a cat eye then be sure to apply the primer to the outer corners of your eyes too!

The Smashbox 24hr Shadow Primer is available at selected Edgars, Red Square, and Foschini and Woolworths stores nationwide.

Would you like to add this product to your lust-have list? Then enter our mind-blowing Smashbox competition, Here.

Do you think this is just another money making gimmick or will you be adding this product to your must-have make-up list? Share your thoughts below.