It is very effective to remove make up. It makes it so easy and quick. The one problem that I have is that it says on the bottle that you don't have to rinse, it does leave like a film on your skin. It does't always feel that clean. I like to remove my make up with it and then I wash my face with my face wash. If i'm in a hurry I just rinse my skin afterwards. It doesn't have a smell, so it feels very clean on my skin. It even removes my tough long wearing lipstick very easily.