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My Girls both hated hair wash day, it was horrible screaming and fighting. Lia 3 years old loves the Elsa Shampoo and now asks me if we can please wash hair today. They bow love washing hair. I also love how effective it is, it smells amazing and also is great with detangling. I give it a 10 out of 10 and would highly recomend this product. I am also repurchasing. This is my new go to shampoo!