Givenchy, one of the leading purveyors of contemporary luxury, has been part of the LVMH group since 1987. Its business is based on two activities: Fashion and Fragrances-Cosmetics.
In keeping with the personality of its founder, Hubert de Givenchy, a couturier famed for his extremely refined designs enlivened with a touch of fantasy, Givenchy is known as the ultimate in chic everywhere in the world, with its aristocratic French style nourished by culture, savoir-vivre and opulence.
Givenchy Style
As soon as Parfums Givenchy was founded in 1957, it became identified with what is now a legendary story: the meeting of Hubert de Givenchy and Audrey Hepburn, a charming young star of American cinema. Together, they invented the “Givenchy style”, in which French elegance meets American glamour, a combination of light-hearted sophistication and dazzling modernity.
Hubert de Givenchy created his first fragrance, L’Interdit, in homage to the delicate, romantic, big-hearted femininity of Audrey Hepburn.
Women’s Fragrance
Associated with personalities whose beauty comes from the heart, Givenchy fragrances convey a variety of emotions, expressed through a number of different creations. Givenchy Ysatis, launched in 1984 then Amarige in 1991, and Organza, in 1996, successfully interpreted the particular atmosphere of their eras.
In 2003, Very Irrésistible Givenchy, incarnated by the young American actress Liv Tyler, combined femininity and audacity to update the relationship between cinema and fashion, bringing it into harmony with the emblematic new luxury values of the 21st century.
Men’s Fragrance
Beginning with Monsieur de Givenchy in 1959, the men’s fragrances have always expressed a gentleman’s attitude.
This elegant, sophisticated vision of masculine charm captured the spirit of the times through Givenchy Gentleman in 1975, Xeryus in the ’80s and Pi in the ’90s.
Givenchy pour Homme, Givenchy Blue Label and Very Irrésistible Givenchy for Men have provided brilliant responses to the desire for freshness and sensuality that characterised the first half of the new century’s first decade.
Most recently, Givenchy enjoyed great success with the launch of Play, a fragrance that comes in two different interpretations, based on a common structure. This woody fragrance with its precise, balanced composition expresses hedonism and elegance.
Le Make-up
Right from the beginning, the Givenchy image has been associated with colour and gaiety.
Through its makeup lines, the company has played an even larger role in women’s intimate lives.
Under artistic director Nicolas Degennes, Givenchy le Makeup has combined innovative colours and formulas with complete control of light effects. Over 150 Givenchy le makeup references are based on its famous Prisme principle, and each season the line is enriched with fashionable new products and limited editions.
The highly refined compact cases, decorated with the 4G logo in different colours, have become cult objects that are easy to use and always handy, offering a modern, natural way to apply le makeup.
Skincare
Givenchy has become a major player in the skincare business by uniting luxury with pleasure and performance, and by offering truly innovative formulas. Givenchy skincare gives women what they are looking for while taking a positive, guilt-free, light-hearted approach with such products as its No Surgetics line, which offers a cosmetic alternative to plastic surgery.
Givenchy has always listened to women and succeeded in reconciling elegance and personality, gaiety and effectiveness. The house is a past master in cultivating a resolutely contemporary style of luxury.
