It is a matt bronzer that is effective and long-lasting. The initial outlay is steep but it lasts for ages making it value for money.
I don't like the little brush that comes with it, it is smelly and ineffective. It feels quite cheap in comparison to the rest of the product.
I use it around the edges of my face, and on my cheekbones. It is not my favorite item in my makeup bag in the sense that it doesn't excite me. It is just a product that does what it says it does without surprise.