Most brands have a conditioning treatment geared towards blondes as our hair is usually more damaged than our brunette counterparts. I've used my fair share of leave in conditioners and this is by FAR my favourite. It doesn't have an overwhelming scent and the texture is pretty much what you'd expect but the after-feel is what makes this product so great. It manages to smooth and bind the hair, making it feel thicker and healthier. This is the first product I've used that I've found a true difference in the texture my hair over time. Most conditioners coat my hair but don't really replenish the strands and the condition of my hair has never really improved. However, this treatment has been my life-saver and one I will continue to repurchase over and over again!