The shampoo is unlike any other I have used. I found it to be moisturizing instead of drying. In the past I found that I either had to wash-rinse-repeat to make sure I've gotten a good cleaning or use a clarifying shampoo, both options left my scalp clean but my hair really dry. What I love most about this shampoo is that it's ability to clean my hair of product build-up is in no way tainted by its moisturizing properties when used.