Johnson's top-to-toe wash- a great all round product. Definitely gentle on baby's eyes and hair. My son's hair after using it was feather like and soft with a gentle smell. The wash lathers well. I think I would prefer a less soapy smell though, something with a gentle perfume fragrance.
Johnson's top-to-toe baby massage lotion- takes a bit longer to absorb into the skin but other than that it works well and has a pleasant fragrance.
The Johnson's top-to-toe Extra Moisturising Cream is for me still the best cream on the market. It definitely gives the extra moisture, quickly absorbs into the skin ,a lovely fragrance and a little goes a long way. I would say it is worth the price and fairly priced too.
Last but not least, Johnson's top-to-toe massage oil is great. I could massage my baby whilst enjoying the smell. It kept my baby's skin soft and moisturised for a few hours after application. Reasonably priced as it will last quite a while.