I love the fact that you only use one product from head to toe. It's very mild and smells nice. My 8 month baby girl loves it. Her skin is soft and moisturized. It's easy to use special since we only have one hand available most of the time. Now I only have to pack one product if we are travelling instead of 2 (shampoo and body wash). I also love the size and packaging, all in all it's user friendly.