Unfortunately my kids did not take well to Jordan toothpaste!
No there was nothing wrong with the product or campaign !!
But because of routine and the toothpaste they know and love from before receiving the Jordan toothpaste..
it was so difficult and impossible to try and get them to use the Jordan
With them just seeing the difference in colour they already rejected the product. I would definitely still try Jordan toothpaste in the future.. but just because the paste didn't work in the now I am willing to continue with all the creative ways Jordan encourages to brush teeth for the full 2 minutes