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My daughter loves the fruity taste of the toothpaste and the characters on the packaging has brought excitement for her to be more independent with brushing her teeth. We both love that the toothbrush is soft and easy to handle. We are definitely purchasing both the toothpaste and toothbrush as it stimulated fun in our oral care routine and not forgetting the affordable price as well as accessibility. I can simply access the Jordan oral care range whenever shopping at both pharmacies and grocery stores.