I probably first tried this product about 6 or 7 years ago. I was always licking my lips and my goodness were they dry. My lips actually became red and painful and they were seriously cracking. (*Let's just take note that I was a kid then). But enough about that. My mother used to buy Justine products all the time so she bought me this product and it worked like a BALM! ... I mean BOMB! :) no more cracked, dry, painful lips for this girl. I use this product every winter now. It keeps lips visibly moisturized and though I'm not a fan of the smell, I love what it does for my lips. I also use it under some of my more drying lipsticks. I find that it kinda helps. All in all, great product!????