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Whilst I am a lover of benefit brow products, I feel like people don't know how good this product is. I got this about a year ago and it is perfect for an everyday look - nothing too dramatic yet it stays in place the entire day! It has 2 formulas - one is a sort of a wax (to prepare the area for the brow powder I think) and the second is the powder. You can achieve that perfect faded front look without any harsh lines or looking like you drew your brows on. I haven't had to use a brow gel with this because it works that well. The price point is another winner.