What I love most is the sweet berry-like fragrance, while I'm in the shower I just want to keep washing my hair! My hair was really damaged and dried out from heat styling over years. I have a naturally wavy full head of hair and decided I would give the keratin route a go. After the very first use already it has left my hair looking healthy, shiny, feeling smooth, frizz-free and static-free. I have been using the Elvive Keratin Straight range for over 2 years now and have not turned back since. Value for money. Best results when used with the conditioner but a MUST HAVE.