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This lip gloss retails for about R30. It has a great silky texture and the colour is a sheer warm milky pink that would suit any skin tone. The gloss has a slight shimmer and shine which helps to give the illusion of fuller lips. I think this lip gloss does make lips look plumper but not in a artificial way. It does not sting at all unlike other lip plumpers. It does not dry out your lips and feels moisturising like a liquid lip balm. I highly recommend this product.