So, my favourite formula is matte & I have the most lipsticks in my arsenal with this finish, but I fell in love with the amplified formula as well & I plan on expanding my collection.
I love the shade Craving & I am so sad it's getting discontinued. It is such a lovely dusty, muted plum shade - great for Fall & Winter!
So, this formula has amazing rich colour payoff. Super easy to apply, hydrating on the lips. Not really long lasting, but can be re-applied without getting cakey.
If you cannot stand the matte formula from MAC, but you want the same colour payoff, the amplified formula will tick all your boxes.