Maybelline Baby Lips Electro Berry Bomb Moisturising Lip Balm comes in a fun black and purple packaging. The balm stick is purple in colour and it is lightly fragranced with a berry scent. The balm soothes my lips on application and it leaves them with a subtle purplish berry tint. It feels very moisturising on the lips and it is safe to say that I love all the variants in the Baby Lips Electro range. I have no doubt that I will continue to use the Baby Lips balms especially in the warmer months. In winter I tend to switch to heavier hydrating lip balms and butters to combat winter dryness.