I chose the POSSESED PLUM, its quite dark so with this product you have to apply carefully as it was initially a little patchy and did not transfer easily. Take it slow. If you are a true matte lover, you might be a little disappointed as this is a little glossy. However I did find that the glossiness settled and it went more matte, but still creamy. It smells amazing, I think fruity. You might be inspired to lick your lips. The colour is very vivid. If you like it more matte consider grabbing a tissue and dabbing it a bit to make it more matte. also, consider using over a very matte lipstick. It is quite moisturizing..