I saw the hype surrounding this product and I was excited to try it out. I was very disappointed. I tried Possessed Plum which is definitely not as dark as it looks in the adverts.
There's nothing great or different about the formula but it is pigmented. However, it is quite patchy when applied. It does not dry down matte (at all) and it transfers. It's also not very long-lasting. I would suggest using a lipliner.
Overall, it's not a bad product but I do think that there are better alternatives.