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I'm a big fan of cleansers, the foamier the better. I've only been using it in the morning but you can use it in the evening if preferred. First wet your face, pump some cleanser in your hand and lather it onto your face. I massage it onto my skin for about 30-40 seconds before rinsing and it leaves my skin feeling soft like a baby's bottom. There's none of the tightness that I've experiences with other cleansers in the past. This one boosts hydration and leaves your skin clean and supple, to my utmost satisfaction.