Nice ‘n Easy is reinventing at home hair colour again, hearing the cry of women worldwide and providing them with an innovative solution to their problems with the ultimate hair care. Women have shared that they love the transformational results that they get from colouring their hair, but they struggle with the process.
Research shows that of women who colour their hair with conventional at-home colourants, 51 percent say that they dislike the process but feel it’s something that they have to do. 68 percent of women would like a hair colour product that provides a pleasurable experience from beginning to end and an overwhelming 85 percent want a simple at home hair colouring routine*
Now, Clairol Nice ‘n Easy is Shaking up the home hair colouring category with new Nice ‘N Easy Colour Blend Foam– an exciting permanent colorant that brings the delight factor to at-home hair colour.
Nice ‘n Easy has cracked the code by introducing a Nice’n Easy hair colour foam form without compromising on permanency, efficiency and experience. Nice ‘n Easy Colour Blend Foam offers three key benefits:
It’s easy to apply for complete coverage
Users get a delightful beauty experience with less mess
Dimensional, true-to-you colour with grey coverage that lasts up to eight weeks.
“This launch marks an important milestone for the category,” says Nice ’n Easy Brand Manager, Oguzhan Aslan.
“We are challenging women’s perceptions of at-home hair colouring by creating an enjoyable experience that maintains the colour result they know and love from Nice ‘n Easy. We are confident that once women try Nice ‘n Easy Colour Blend Foam, they’ll have changed their minds about at-home hair colour forever.”
While hair colourants have traditionally been in liquid or crème form, foam is the ideal vehicle. It is not a liquid or solid, but combines the best properties of both. Foam behaves like a solid when resting, keeping the product from dripping through fingers or from the head for no-mess application. When moving, foam acts like a liquid, making it easy to spread.
Nice ‘n Easy Colour Blend Foam provides thorough coverage by transforming during the colouring process and collapsing into the hair, penetrating it quickly and evenly. Nice ‘n Easy Colour Blend Foam also makes the application process much easier by maximising coverage. The foaming action increases the volume of the liquid, so women have more product to work with, allowing for complete, dimensional coverage.
With Colour Blend Foam, Nice ‘n Easy is bringing women a familiar colouring experience, with a user-friendly twist.
“Women regularly share with us that they wish the process of colouring their hair was more enjoyable,” explains Frauke Neuser, P&G Beauty & Grooming Senior Scientist. “Nice ‘n Easy Colour Blend Foam alleviates many of the burdens associated with at-home hair colour, while delivering Nice ‘n Easy’s trademark dimensional colour results and excellent hair care.
It’s easy-to-apply with your fingertips, enabling complete coverage, plus it is drip-free, so there’s no mess.”