The consistency is quite thick & creamy and they apply more like a hydrating lipstick then a sticky lip-gloss. They have a slightly fruity scent. They have a faint shimmer in them, but when it's on your lips it looks more like a glossy shine. Their staying power is pretty average.
The colours are nicely pigmented. The brush that is included is useless. It's too small, too narrow and too flimsy.