This was a promo at Pick and Pay for only 14 bucks, what a bargain. I urgently needed some hair care products to get my hair back in to style. I immediately applied some to my dry hair and proceeded to style. Instantly, this product brought life back to my hair and some much needed volume and plus, I did not use a plot. In fact, this product is great if you planning to heat style. Hair looks great, stays in style, protected and does not cost a fortune.