I think this particular fragrance is an EDT, which would explain it's non staying-power. Eau de Toilette fragrances are water based and don't last as long as the oil based Eau de Parfum fragrances. My mum introduced me to Pink Happiness, it is definately a very bubbly and girly fragrance, always reminding me of strawberry curls and bubblegum. If you are able to get a set that includes the body lotion, using both will make the fragrance last longer and more intense. With the affordable price tag, this is the perfect fragrance to use everyday. I would recommend it.