This is my first product review (where the product was sent to me) and I was really thrilled. I tried it out early in the morning and it really does last. I mean..REALLY LASTS!
The colour however, did not suit my skin tone, as it unfortunately was too light. I think that the lipstick needs to be re-applied later on in the day for an even coat.
PS: Add a clear gloss over for a softer look as it has a matt finish or add a coloured gloss (slightly darker than the lipstick colour) to the lower lip to 'make it pop'.