The shade I have, in this blush, is called Tender plum. It's a subtle plum color yet pigmented enough, so all you need is one swipe of this. It's a matte blush so it's perfect for use during the day and to the office. It's a nicely textured blush so it makes it easy to blend. I didn't quite like the brush that came with the blush, it's not at all effective, so I use my own.
This blush will stay put all day long until you take it off.