I bought mine like what seems to be ages ago and although all the print on the tube has faded, the lip color itself has still lasted me, even though I use it almost everyday! The shade I have is 'rumour has it', which is a gorgeous and vibrant pink color that really compliments my skin tone, in fact I think it would suit every skin tone! During the day one swipe of this is enough but on evenings out I pile it on and it still doesn't feel or look heavy at all. Its very moisturizing and lasts relatively long and for me it looks amazing with a smoky eye ..