I picked this up when i couldn't get my favourite mascara which is Maybelline colossal as my usual staple and Estée Lauder sumptuous extreme when I want to treat myself! But my goodness this mascara us comparable! It has the same giant brush which I've grown to love! I have long thick lashes i usually use mascara because of my loose powder that seems to coat my lashes when i apply! Just one coat and i have scandously full thick long lush lashes! Wow for R 90 I'll buy this again!