My hair has been through the absolute most: I've bleached it and coloured it over and over and over (you get the point). It's left my hair rather brittle and dull in comparison to my virgin hair. When I signed up for the review, I didn't think I would be this impressed, I mean.. It's a box dye! Surprisingly, I'm unbelievably impressed. My hair feels softer, silkier, stronger. It's so vibrant. Absolutely IN LOVE! Thank you Schwarzkopf SA & Beauty Bulletin :)