I was SUPER amped on having this colour on my hair, seeing that winter is coming up and really had a whole mood board of what my natural hair would look like with this colour. HOWEVER, I do not think that this product performed at all. My hair was light already prior to this project, so it was easy to see that VIBRANT RED. This however, only lasted a week. The more I wash my hair, the more the colour becomes dull. I've also noticed that my hair dried out instantly and I'm now using moisturizing products to revive my hair. I do not recommend this product if you're trying to cover up greys, it will not serve it's purpose as my regrowth is showing already just over a week. Lovely colour range, just not for me.