Schwarzkopf is a producer of hair care products such as shampoo and conditioners. This brand was the first to introduce liquid shampoo to the mass market.
The Schwarzkopf story begins with Hans Schwarzkopf, a qualified chemist in Berlin, who opened a tiny drugstore with a popular perfume section in 1898. Who could have predicted that his business would go on to become one of the most significant hair care companies in the world.
1903
Hans dislikes the expensive oils and harsh soaps used to wash hair and is inspired to create a better solution. His first products to market is a “powder shampoo” that dissolves in water. This easy-to-use affordable solution is an instant hit.
1904
Soon Hans is supplying his shampoo with the black head logo to every drugstore in Berlin, with international distribution to Holland and Russia hard on its heels.
1927
Schwarzkopf introduces the first ever liquid shampoo to the market. The demand fuels fast-paced growth and prompted the opening of the very first hairdressing training centre:the “Schwarzkopf Institute for Hair Hygiene.”
1933
Schwarzkopf invents “ Onalkali”, the worlds first non-alkaline shampoo.
1947
Schwarzkopf revolutionizes the German market and allows women to achieve a permanent wave without needing to heat hair to 100 degrees. The first ever home colour product-Poly Color is also launched.
1949
“Schauma-Creme-Shampon” achieve mass distribution and becomes one of the classic brands of all time. Home hair colourant Poly Color is awarded a gold medal for the greatest invention in its category.
1955
Schwarzkopf develops ‘Taft’, the ’liquid hairnet’, the first hairspray to hit the European market.
1960
Igora Royal-Schwarzkopf Professional’s top colouring range is introduced. The brand has grown to become a global force in the salon world. Poly Color delivers a great new innovation by launching their first permanent wave for home use.
1962
The poly Hair Cosmetics range is expanded to include hair products in all market segments-covering colour, perm, care and styling.
1967
Taft introduces the first gel styling product to the market.
1972
Schwarzkopf creates and launches a “method” approach to perm services that includes consultation, products, technology and training. Poly Kur delivers the first universal hair care system comprising shampoo, conditioner and treatment.
1980
Schwarzkopf leads the way by becoming the first major manufacturer to produce CFC free hairsprays.
1988
Poly Soft Toner makes a breakthrough with the German launch of a temporary liquid hair colour with fabulous range of intensive, fashionable shades.
1990’s
The range poly Brilliance, a new ‘fashion statement in colour’ is launched in a striking red design, with a sophisticated concept promising ‘colours as everlasting as a diamond.’
1991
Schwarzkopf Professional launches the plant-based colorant Igora Botanic. Again pioneering the growing trend towards natural products. The semi-permanent colour uses a biodegradable vegetable-based formula, free from pesticides, herbicides and fungicides.
1995
Henkel aquires Schwarzkopf and instantly becomes a leading European supplier in the field of hair cosmetics.
1999
Setting the trend: the new Schwarzkopf XPRESS range is launched.
2000
Schwarzkopf Professional launches OSIS- a new styling brand for professional hairdressers, inspired by session stylists. Global hair icon Umberto Giannini champions this edgy, dynamic and fashion inspired brand.
2004
Taft XPRESS is re-launched as Taft Looks, the trend styling line of 3 Wetter Taft. Now you can get a cool individual look that lasts in all conditions!
2006
Major Re-launch of all lines in all countries. Taft integrates the new Senso Touch Effect in all products.
2007
Heidi Klum becomes new ambassador for Taft. She presents the new Volume Push-Up Line.
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