I have only ever used this brand and the Ponds BB cream so i am comparing the two.
I used the medium shade.
I found that the cream was rich and smelt lovely. It felt like i could skip the moistoriser so i was only using the cream and a primer. It provided a nice glow too.
However, it offers a light coverage and it definately fades during the day.
I would use this to work, but not for a night on a town.