This is a pretty cool product. When you first open it up, you feel like you should have put your shades on, because it is a very bright pink.
However, when you apply it - it just melts into your skin and looks completely natural. It also does not kick off a lot of powder when you dip your brush.
The formula is buttery smooth and it lasts the whole day on my cheeks. I absolutely love it! Will definitely repurchase!