Maybelline was created by T.L Williams in 1915. The name was inspired by his sister Maybel.

Maybel used to use a combination of coal dust and Vaseline under her eyes and on her brows to enhance her looks. As T.L. Williams was a chemist, he started working on a combination of formulas which he began to sell under a different name. The product sold, but the name never took.

Because Maybel inspired the product, T.L Williams created the name Maybelline which was a combination of Maybel and Vaseline.

Maybelline was bought by L’Oreal in 1996 and continues to be a world wide favorite.

Thomas Williams invented the Mascara and Brow Liner that helps women have safer application methods of these products

1930’s
Maybelline eyebrow colour.

1946
Maybelline was the worlds first cosmetic brand on TV and Rita Hayworth was Maybelline’s first signature model.

1970-1980’s
First mascara tube packaging ever and Great Lash Mascara packaging.

1991
Payoff line “Maybe she’s born with it, Maybe it’s Maybelline” is coined

L’Oreal USA buys Maybelline and its headquarters moves to NY.

2002
Becomes no 1 cosmetic brand in the USA. In 2002 becomes no 1 brand in the world

2004
Maybelline takes on the equity and brand Character of new york city and becomes officially known as Maybelline NY.

Browse Maybelline product reviews here. 

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